Project: Website Rebrand / UX
Role: Creative Director
Company: Comcast Business

The Comcast Business Community is a resource site for technology solutions, ideas, and insights for businesses. I worked alongside and directed teams responsible for The Community’s integrity such as Sitefinity upgrades, multiple redesigns to meet evolving brand standards, and maintaining the site’s usability to drive customer conversion.

Over the years we’ve increased and boosted interest and engagement among current and potential buyers with various methods such as gated content and newsletter subscriptions. Encouraged users to explore and engage in specific determined highly valuable and relevant ​by introducing subtle messaging or interrupt messaging. And created defined and trackable user journeys and integrated with other digital properties such as the ComcastBusiness.com.

Project: Print Design / Web Design
Role: Creative Director
Company: NFL

Over the years I’ve taken on numerous NFL projects. Ranging from the “Play Football” program’s annual Youth and High School Resource Guide, to the “USA Football” annual Parent Resource Guides. Organizational skills grouped with creativity to consistently stay within brand guidelines has kept me as a top creative partner.

For the past 4 years, I have developed a series of the yearly HBCU Annual Reports, which documents the League’s impact of HBCUs and their student athletes. The partnership’s objective is to increase opportunities for students and athletic administrators from this world class community of institutions.

Each project begins with a study of the various NFL brand guidelines and a presentation of design concepts for the League to choose their desired aesthetic. Working with the content creator, I lay the document out page by page to create the full piece. I utilize the NFL image library to constantly make each book feel like a fresh and modern piece. Finally, working with the printer to choose the appropriate paperweights and finishes—we’ve always met the demands of strict timelines to have the finished books in hand for each event, and a very happy client.

Project: Product Design
Role: Creative Lead
Company: KKW / LuMee

KKW developed a genuine affection for her LuMee case, she reached out to support. I worked directly with Kim and her team to create her own line of cases using Kimoji’s. Shortly after, she was seen all over the media sporting her custom Kimoji LuMee cases and they became the must have item on everyone’s list.

Project: Quarterly Trend Forecasting / Product Design
Role: Creative Lead
Company: LuMee

As the lead designer at LuMee, I was responsible for producing quarterly trend forecasting reports that informed the design direction of LuMee products. This involved creating a range of artwork, including vector patterns, photography, and Pantone color swatches. Once the final concepts were selected, my role expanded to generating print-ready artwork that met the specific print specifications.

I collaborated with the lead photographer, to coordinate lifestyle photoshoots that seamlessly complemented the theme of LuMee’s cases.

Project: UI/UX / Product Design
Role: Creative Director
Company: Coldwell Banker Real Estate

Whether conducting market research, preparing social advertising or for a listing appointment, CBx Buyer Locator gives agents the demographic data needed to be smarter with marketing. This proprietary product can predict where buyers are coming from so agents can win more listings and close more deals.

As the lead UX designer, I began with creating the concept, starting from the foundational wireframing of content to ensure the application's usability and accessibility. Given the diverse user base, including real estate agents of all ages and varying web experience, it was paramount that the app provided an effortless user experience. Collaborating closely with Coldwell Banker's brand team, I ensured that the application aligned with the brand's aesthetics and values.

Following the application's deployment, I prioritized its ongoing maintenance and evolution in response to the ever-changing landscape of technology and trends. To maintain its status as a highly valued resource within Coldwell Banker's suite of tools, I engaged in gathering user feedback and enhancing the product's user interface.

Project: Package Design
Role: Creative Lead
Company: LuMee

As design lead I analyzed market trends, customer preferences, and product specifications to craft compelling packaging that seamlessly aligns with the LuMee brand. The packaging features a transparent plastic window for showcasing case details, while the back panel highlights product features and specifications. A sliding drawer provides consumers with a close-up view of the product.

I ensured that the packaging adhered to the retail standards necessary for distribution in specific stores such as Apple and Target. Worked in Adobe Illustrator to create and submit the package design according to the manufacturer's requirements.

Project: Alcon / Novartis Merger Announcement
Role: Designer
Company: Novartis Pharmaceutical

As lead designer for the prominent Novartis AG / Alcon Inc. merger announcement, adhering to stringent timelines was of highest importance. With prior experience handling multiple projects for the brand, I was well-acquainted with the role of adhering to rigorous style guidelines.

The Novartis brand essence revolves around three fundamental principles: Primary white, Core vertical, and Color/image balance. These principles were pivotal in shaping the design of the 74-page document. Carefully sourcing images to ensure alignment with the Novartis brand persona was a central aspect of the project. Maintaining a focus on portraying individuals in warm colors and soft lighting, set against natural backgrounds with a subtle blur, was essential.

In close collaboration with a translator and a printer, we successfully produced the final publications in three different languages and across two distinct print sizes.

Project: Website Redesign / UX
Role: Creative Director
Company: Comcast Business

Comcast is one of the nation's leading providers of communications, entertainment, and cable products and services.

As the principal designer for the Comcast Business website over several years, my responsibilities included the consistent upkeep and enhancement of the UI. This involved introducing new features like sections for returning visitors, 'build your own bundle' options, and an e-commerce cart checkout process.

My role encompassed continuous website refreshes to stay in sync with evolving brand aesthetics, industry trends, as well as the daily maintenance of elements like offers and hero promotion designs. The design journey commenced with client consultations and user feedback, progressed to shaping information architecture and wire-framing, culminating in the creation of flat designs for client approval. Once all elements were designed and endorsed, we meticulously created redlines for our development team. Rigorous team testing and debugging ensured flawless execution of the website.

Project: Print Design / Infographics
Role: Designer
Company: Pepsico

Beginning with a basic bulleted list, I undertook the challenge of crafting a visually engaging graphic for Pepsico, illustrating their Research & Development process. This project included the creation of infographic-style visuals, delineating key segments, starting from Leadership Interviews, progressing to Stakeholder Surveys, and ending with the Established Framework.

Adhering to the brand's guidelines, I produced a well-received and visually stunning print piece.

Project: Web Design / UX
Role: Designer
Company: Novartis Pharmaceuticals

The Novartis Compliance Navigator, an internal application tailored for associates, simplifies responsible business navigation. As the sole designer on this project, I began by collaborating closely with the Novartis Ethics and Compliance team to transform their 200-page ethics document into a dynamic, user-friendly application.

Given that most associates would access this tool in the field, prioritizing mobile-first design and ensuring quick, user-friendly search functionality were imperative.

The project began with multiple concept explorations in adherence to brand guidelines, followed by mood boards, and finally with comprehensive site designs. The Compliance Navigator was well received and has seamlessly integrated into Novartis's suite of essential tools.

Project: Design / UX
Role: Creative Director
Company: Comcast / Xfinity/ Cox / QVC / Coldwell Banker

BrandSrv is a SaaS-based Distributed Marketing Platform giving marketers the power to fully control and grow their brand. BrandSrv allows teams to:

• Create & Fulfill
• Plan & Distribute
• Centralize Asset & Compliance Management
• Real-time Localization & Ad Creation
• Custom Branded Themes

As the principal design and UX lead for TKI's BrandSrv subscription product, my responsibility is to remain highly attuned to current market trends to ensure that BrandSrv remains at the forefront of innovation. This involves actively seeking user feedback through various means, including interviews, surveys, focus groups, in-app feedback, and analytics, all aimed at continually enhancing the product and optimizing its performance.

BrandSrv offers the capability to incorporate personalized, branded themes, enabling each client to maintain their unique brand identity. I collaborated closely with the development team to implement a user-friendly theme customization feature within the admin interface, simplifying the process of modifying themes.

Project: Email Marketing / Audience Engagement
Role: Designer
Company: LuMee

LuMee phone accessories are a necessity for the selfie-lover. LED vanity lights help light up your screen for the perfect mirror pic, while the back light allows you to get a broader range of light for group photos.

As lead designer for LuMee from it’s conception, I helped transition the brand from a basement prototype—to a social media sensation when Kim Kardashian discovered LuMee. Over the years, I led charge on all aspects of design ranging from product design, packaging, website design, social and email marketing. Working alongside the copywriter, together we created eye-catching emails that helped make the brand legendary. We increased customer conversion and helped grow their social following. LuMee has since been purchased by the reputable brand, Case-Mate.

Project: Web Design and Brand Identity
Role: Designer
Company: LuMee

In my role as the Creative Lead at LuMee, I assisted with the task of elevating LuMee from its beginnings in a basement to an internationally recognized brand. My responsibilities included shaping the distinctive visual identity and cohesive brand voice of LuMee, that resonated consistently across various media platforms, including the website, social media, email promotions, and in person LuMee events.

Notably, LuMee's brand evolution captured the attention and admiration of prominent celebrities such as Kim Kardashian, Madonna, and Paris Hilton. Ultimately, this acclaim led to LuMee's acquisition by the reputable brand, CaseMate.

Project: Print Design
Role: Designer
Company: Coldwell Banker

In my role as the Lead Print Specialist, Coldwell Banker consistently relied on our services for several years to manage their business's printing requirements. One of my key strengths lies in adhering to the brand's guidelines and preserving a uniform brand voice. Over the course of many years, I have overseen the creation of a wide array of printed materials, including books, guides, flyers, logo design, and even brand guidelines themselves, all meticulously aligned with the brand's identity.

Collaborating closely with their printing partner, I oversaw every facet of production, from selecting paper weights and finishes to determining the most suitable bindings. The result was a collection of final branded products that authentically embodied the essence of Coldwell Banker.

Project: Design / UX
Role: Creative Director
Company: TKI

nSkope is an AI-driven sales enablement platform that pinpoints homes likely to list for sale in the next 6-12 months, covering 95% of the US residential market across 23,000+ zip codes. What sets nSkope apart is the proprietary profiling algorithms, allowing subscribers to personalize messaging using owner profiles, equity, income, and more. The predictions provide a 360-degree view of homes, residents, and neighborhood data. With over 5 years of historical data, nSkope revolutionizes business intelligence in Real Estate, Finance, Home Services, and beyond.

As the lead design and UX lead for TKI's subscription-based product, my responsibility is to maintain the product's cutting-edge status by continuously enhancing its design and user experience. Our dashboard homepage serves as a dynamic focal point, and we are committed to consistently improving its components to ensure that the most valuable tools are readily accessible to users. Collaboration with our data scientists is important to surface the most pertinent information to the forefront. Regular weekly meetings with the tech teams are an integral part of our process, ensuring that our designs seamlessly transition into development.

In addition to the nSkope product, we offer a planning tool that empowers customers to search and price their target areas, enabling self-sign-up. Our Knowledge Center serves as an informative resource, guiding users on best practices and helping them comprehend how to effectively utilize the data they've received and take actionable steps. Furthermore, our newly designed customer email flow provides users with a step-by-step roadmap, helping clarify their next actions and fostering a strong sense of engagement. With over 5 years of historical data, nSkope revolutionizes business intelligence in Real Estate, Finance, Home Services, and beyond.

Project: Design / UX
Role: Creative Director
Company: Business Services Connect

Business Services Connect is a collective of companies that build, own and operate their own high-speed, high-reliability business telecommunications networks in local markets – and beyond. Sometimes it’s confusing to figure out what telecom provider serves what market. So, if someone is unsure which company to contact, Business Services Connect can help.

As the Creative Lead for this client, my role involves a biannual refresh of the Facebook ad creative. Our persistent commitment to optimizing performance has led to consistent record-breaking months. We analyze the results of each creative and copy iteration, fine-tuning the approach to enhance outcomes month after month.

The latest results from our paid digital campaign has been exceptionally strong, marked by the highest monthly lead generation to date and a historically low Cost Per Lead (CPL). This achievement represents the seventh consecutive month with over 1,100 leads, and for the first time, we have achieved a CPL under $28. The most recent month's CPL sets an all-time record, and we've generated an impressive 1,472 leads, marking another significant milestone.

In addition to our outstanding performance on Facebook, our Search Engine Marketing (SEM) efforts have also yielded a significant improvement, further proving our dedication to driving results and exceeding our client’s goals.

Project: Print Design / Illustration
Role: Creative Director
Company: Comcast Business

This confidential Market Segmentation guide, a commonly used marketing practice that involves the grouping of consumers with similar distinguishing characteristics into categories or “segments.” Grouping prospects into segments enables companies to identify consumer behavior and attitudes more easily and act on the factors accordingly. Companies leverage the insight gained through segmentation to impact various aspects of their business from product development to marketing and positioning and from sales and installation to long-term customer care and retention.

As the lead print designer for this project, I collaborated closely with copywriters to craft a visually compelling and easily and easily digestible design. Commencing with word documents, I initiated the creative process by developing visual moodboards for approval. Once we established the initial design direction, I proceeded to create custom iconography to effectively represent each segment of the project.

Once the entire book was laid out, I conducted a thorough image search to select unique, rights-owned photography that perfectly complemented the content. In addition, I maintained an ongoing partnership with our print vendor throughout the project, making meticulous decisions regarding paper weights, cover weights, gloss and varnish options, print techniques, as well as binding methods.

To ensure precise color accuracy, I was personally on-site during the proofing process, verifying the quality and fidelity of the printed materials as they emerged from the press.

This project stands as a remarkable achievement and has served as an invaluable resource for Comcast over the course of several years.

Project: Design / UX
Role: Creative Director
Company: Business Services Connect

Business Services Connect is a collective of companies that build, own and operate their own high-speed, high-reliability business telecommunications networks in local markets – and beyond. Sometimes it’s confusing to figure out what telecom provider serves what market. So, if someone is unsure which company to contact, Business Services Connect can help. This website provides a nationwide instant-locator tool that matches users up with companies in available in their markets.

As the lead designer and UX specialist for the Business Services Connect website, my involvement spans several years, during which we have undergone numerous rebranding and fine-tuning iterations. We prioritize user feedback by employing surveys, A/B testing, and other user-driven insights in every update we implement. Over time, our continuous efforts have substantially enhanced the website, leading to the generation of more qualified business-based leads.

Key focus areas have included the integration of a blog featuring content enriched with SEO keywords, the introduction of new site pages optimized for keyword searches, the development of a FAQ section, and the creation of a detailed About Us page. A comprehensive overhaul of the lead-generation form has catapulted lead generation to unprecedented levels, greatly satisfying our client.

Recently, we executed a transition from a Sitefinity-controlled website to a WordPress platform, creating substantial time and cost efficiencies for our client. While the shift to WordPress empowers us to manage day-to-day updates and enhancements, we maintain a close collaboration with the development team to introduce custom features, such as the two-step search mechanism for lead capture, delivering tailored results based on zip codes. This, in turn, ensures the ongoing satisfaction of top-tier MSOs like Optimum Business, Comcast Business, Cox Business, and Spectrum.

Project: UX / Design
Role: Creative Director
Company: Coldwell Banker

With the CBx Listing Experience app, Coldwell Banker put the power in the hands of their real estate professionals. A story-telling listing tool exclusive to Coldwell Banker agents, CBx helps agents and sellers work together to quantify features of a home to estimate the best market price and identify the right buyers for that home.

In my role as the lead UX designer, I collaborated extensively with various teams, including Coldwell Banker product owners, the technology management team, the HTML team, and the development team to bring this exclusive application to life. The design process began with a continuous dialogue with agents, gathering their feedback and insights to shape the tool. This iterative process began with wireframes and prototypes, resulting in the creation of branded designs that left a lasting impression on Coldwell Banker.

This innovative application empowered agents to impress potential clients with a tailored presentation, incorporating home photographs, area-specific information, and precise insights on potential buyers. Moreover, it assists agents in accurately pricing properties and furnishing them with factual information to back it up, giving them a tool that visualizes buyer and market information like never before. Marrying big data with the expertise of Coldwell Banker real estate professionals not only makes for a better listing experience, it changed the game completely.

Project: UX / Design
Role: Creative Director
Company: Tumi

In my role as the Design Director, my team was tasked with the mission of presenting Tumi with a selection of app design solutions aimed at boosting their sales and cultivating a Tumi community. Operating within the parameters of the Tumi brand guidelines, we embarked on the creation of an all-encompassing, truly unique app designed to garner engagement among Tumi's clientele.

Among the features introduced was the Tumi Shop, offering customers the ability to explore the latest products, mark favorites, and make seamless purchases. This functionality also provided customers with notifications when they were in proximity to a Tumi store carrying one of their favored items, as well as delivering push notifications for exclusive discounts. We introduced the Tumi Rewards system, designed to foster customer loyalty by allowing them to accumulate points for use in future purchases. The app also introduced a groundbreaking luggage tracking system, which promptly notifies users when their luggage exceeds a defined radius, putting an end to lost baggage during travel!

Our project began with a thorough discussion with the Tumi team to understand their specific concerns. Next, we crafted conceptual wireframes to structure content, followed by the delivery of interactive, mobile-friendly prototypes. The successful completion of this project not only met but exceeded our objectives, leaving our client exceptionally pleased with the final product.